Legal

Privacy Policy

Last updated: August 2026

What this site is

B1G Apparel ("we," "us," "the site") is an independent fan site that helps you find officially licensed Big Ten college apparel from third-party retailers. We are not affiliated with, endorsed by, or sponsored by the Big Ten Conference or any member institution. This policy explains what information we collect when you use the site and how it's used.

Information we collect

We collect very little information directly. If you sign up for launch notifications, we collect the email address you provide, solely to notify you when the site opens. We do not require an account to browse or use the school/sport/category picker.

Affiliate links and cookies

B1G Apparel participates in affiliate programs, including the Fanatics affiliate program. When you click a product link on this site, you may be directed to a third-party retailer's website, and a tracking cookie may be set to record that the visit came from B1G Apparel. This is how we earn a commission on qualifying purchases, at no extra cost to you. We do not control, and are not responsible for, the privacy practices of third-party retailers once you leave this site — we encourage you to review their privacy policies directly.

How we use information

We do not sell your personal information to third parties.

Your choices

You can ask us to remove your email from our waitlist at any time by contacting us — see our Contact page. Most browsers also let you block or clear cookies, though doing so may affect how affiliate tracking (and therefore our ability to earn commissions) works on this site.

Changes to this policy

We may update this policy from time to time as the site develops. The "Last updated" date at the top of this page will reflect the most recent revision.

Contact

Questions about this policy? Reach out via our Contact page.